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Digital Marketing Specialist

We are in search of a talented and motivated Digital Marketing Specialist to join our team.

For this role you will:

  • Develop and execute fast paced, multi-channel, and email communications plans to attract and nurture prospective clients and users
  • Run marketing campaigns for our product websites and apps
  • Create Email and Paid channel roadmaps based on company’s objectives
  • Execute our email marketing automation strategy
  • Paid Search, Display / Remarketing, test different ad networks/platforms / set up tracking
  • Work with our internal teams to deploy and optimize compelling banner ads, set up tracking, create new landing pages and other digital marketing initiatives
  • Optimize our paid campaigns to maximize ROI
  • Increase monthly email traffic & click-to-sale conversions
  • Attract new email sign up leads every month within allocated budget
  • Grow Facebook engagement through comments’ and website clicks
  • Analyze data and on-going testing of content (pages/ads) to reduce CPA and grow # of leads/sales
  • Execute our email campaign strategy through regular testing of our  subject lines, different headlines, content design, email layouts to continuously improve engagement

Key talents:

  • Bachelor's Degree in Marketing preferred
  • Minimum of  2 years online/digital marketing experience
  • Strong analytical and reporting skillset is a must
  • Email marketing experience, specifically with lead nurturing, email segmentation, planning email content and sending emails to 1000s of leads
  • Paid marketing experience
  • A/B or Multivariate testing experience
  • Experience with Google Analytics, Google Adwords & Unbounce
  • Web content writing experience is a bonus
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