Customer Acquisition Manager (SEA)
Kuala Lumpur, Malaysia
Full Time
Sales
Experienced
airG is a pioneer in the mobile software industry having released its first mobile application in 2000. Since then the company's products and services have been used by over 100 million consumers globally, generating more than $1 billion in revenues. Our products inform, entertain and connect.
We are in search of a talented and motivated Customer Acquisition Manager (SEA) to join our team. This role is located in Malaysia and will be working remote with a global team. We are open to candidates located in the Philippines or Indonesia.
What the team accomplishes together:
airG’s Business Development & Sales Team support the organization’s product growth goals through their strong relationships with our partners. We ensure airG maximizes growth by understanding the value airG provides to our partners, creates meaningful and effective marketing campaigns, and effectively drives customers to our products.
What you will do:
#LI-Remote
We are in search of a talented and motivated Customer Acquisition Manager (SEA) to join our team. This role is located in Malaysia and will be working remote with a global team. We are open to candidates located in the Philippines or Indonesia.
What the team accomplishes together:
airG’s Business Development & Sales Team support the organization’s product growth goals through their strong relationships with our partners. We ensure airG maximizes growth by understanding the value airG provides to our partners, creates meaningful and effective marketing campaigns, and effectively drives customers to our products.
What you will do:
- Create, manage and optimize all aspects of multiple customer acquisition campaigns and strategies simultaneously, across various media channels.
- Optimize and modify campaigns using daily analytics and reporting to maximize efficiency, ROI and budgeting
- Report performance of user acquisition campaigns as required on a daily, weekly and/or monthly basis and make recommendations to senior management and peers
- Measure, evaluate, and adjust campaign strategies to optimize performance using key data variables (i.e. constantly dive into the data and identify opportunities to increase volume and ROI).
- Identify, develop, track and report on key ROI metrics to drive performance optimization decisions
- Identify, contact and launch new marketing partnerships, collaborate with existing ones, and work with them all to develop a comprehensive set of initiatives to drive acquisition.
- Analyze product/customer relationships & conversion patterns to ensure optimal targeting of products.
- Collaborate with cross-functional teams to develop and maximize marketing opportunities, analyze industry trends and the strategies of our competitors to ensure competitive advantage.
- 3 to 5 years progressive growth in performance marketing (i.e. SEM, Social, Mobile and/or DSP/RTB), managing significant campaign budgets
- Experience in DCB in SEA- Singapore, Malaysia, PH, IDR and Thailand
- Completion of specialized programs or certifications in Digital Marketing, such as Google Ads certification
- Strong analytical and performance marketing background coupled with a creative and innovative approach to tackling business and marketing challenges
- Strong Experience with analytic and campaign management tools
- Strong qualitative orientation – you’re a data junkie and love exploring data to build insights
- Deep understanding of online media marketing metrics/terminology/analytics
- Analytical and creative thinking with the ability to translate strategy into tactics, and ideas into action
- Experience with Google/ Meta in DCB
- Experience in Running campaigns for Subscription led services.
- Experience in Entertainment, Sports or Media space
- Knowledge of behavioral targeting and re-marketing technologies
#LI-Remote
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